An SEO Contact Can Breathe New Life into Your Website
Contacting Search Benefit SEO Consultancy
The right SEO Contact, made with the right assumptions and expectations, can make a huge difference to your website and your business. Please feel free to contact Search Benefit to discuss your search engine marketing strategy, SEO/SEM needs and plans, or to request a free, informative SEO diagnostic and detailed proposal. We are strictly no pressure, easy to talk to, and generous with information and advice. Call or message any time, internationally. We get back to you fast.
(Free extra: scroll down below the contact form to find useful tips on how to evaluate your prospective search engine optimizer.)
Please include the URL or your website and your preferred contact method in your message. We are guaranteed to response within 24 hours. You can use our Web form, call +1.617.997.1654, or write to Search Benefit SEO, 138 Larch Road, Cambridge, MA 02138, USA.
Contact Form: Fill out to Get in Touch!
Contacting before Contracting: Examine and Evaluate Your SEO Candidate
We will not assume that you have not already given plenty of thought to how you will interview an SEO Contact. Nevertheless, the tips given below may come in handy and perhaps give you some perspectives on engaging a Search Engine Optimizer’s help that you may not have thought of on your own. Finding great, correct SEO is no trivial matter. Not only does the candidate need to be well prepared, so do you.
Should your engage SEO help locally or remotely? Like the Internet itself, SEO is a global market practically without geographical boundaries. Hire a provider that you like and can trust, not one that is closer to your home. After all, you don’t worry about (and probably do not even know) where the headquarters of your ISP or email provider are located. It’s more or less the same with SEO. The best SEOs have a booming business and work remotely all or most of the time.
6 Top Tips (Helpful Hints!) on How to Talk to an SEO Pro Contact
Good SEO Contacts can obviously be hugely important (well, if you need SEO, naturally!). It is also important that you get the most benefit out your very first conversations with a search professional. If you feel you can trust a search optimization and marketing company, they can become an immensely valuable asset to you, but you need to be able to see from the start where they are likely to be taking your site and your online business.
First of all, determine your own SEO expectations. What would you like to achieve? There are many valid reasons why people invest time and money in Search Engine Optimization. What all of them have in common is the principle of high search engine visibility. However, exactly how visible your site can become in search, how its visitor traffic is likely to change, for how many and which specific keywords, what you would like your PPC ads for your most important keywords to cost you, what sort of campaign budget would work for your ambitions, how many keywords you should use and so on are not necessarily issues about which you will have a firm and accurate idea from the start.
Tip 1: The SEO Contact interview is a great free resource for you.
By this we do not mean you should try to get your SEO work done by falsely advertising optimization jobs for the chance to interview a lot of “search optimists” for free, so you can steal their ideas! Believe you us, we have seen this attempted, and it doesn’t work. Let’s not even go there. We will not work for free, but we will give you plenty of useful and illuminating information about your SEO and competitive standing on the Web, your best expectations, and those of your online competition.
By giving an SEO professional a fair chance of engagement, you are entitled in return to some pertinent information about your site and where it could be going. Ask the SEO what sorts of search visibility benefits you can expect for your site.
Tip 2: If your prospective SEO Contact begins to answer these sorts of questions without first requesting specific information about your site and your business, hang up on them right away.(If you don not understand the reasons for this, drop us a message and we will gladly explain them.) One of the very first things a good SEO will typically ask is whether you already have a website, and if so, what your domain name is. If you have a site, a serious SEO expert will want to spend some times with it before letting you know the appropriate level of expectation. A good SEO should also request that you name your online competition. (Name 3-4 competitors, and see if the SEO provider can discover your other important competitors on his or her own. Any excellent SEO should be able to accomplish that without much trouble.) Give the prospective provider the information and time that are necessary to prepare a good proposal (2-5 business days, reasonably).
Tip 3: Request a free SEO proposal.Don’t merely discuss things on the phone or by email. The chief benefits of an proposal are that, in the ideal case, it
• Clarifies your current SEO status
• Clarifies the SEO standing and online success of your competition
• Clarifies the extent of improvement you can reasonably expect from a professional SEO effort
• Gives you an excellent opportunity to assess the competence and good intentions of your SEO contact
• Gives you enough information to make a competent engagement decision.
Remember: the quality of the SEO proposal that you receive is directly proportional to the quality of the SEO results that you can expect from that provider at the end of the day. If the proposal does not do any of the above-named things, drop it and continue to your next SEO contact or candidate. Your SEO candidate should be able to tell you much about your site and
its current rankings, as well as give you a reasonably accurate
assessment of the size of your online business based on an analysis of
your site.
Unfortunately, many SEO firms are stingy with proposal value: all you get from them is a relatively vague 2-page quote (a sure sign of the one-size-fits-all mentality). Understandably, researching and writing a proposal is work. Many feel that proprietary, mission-critical business information should never be provided for free. At Search Benefit, our philosophy is very different. We will give you a proposal that will be highly useful and informative even if you decide that you do not need to engage our further services. It will include statistical analyses and quantified diagnostics specifically concerning your online business, market, competition, and reasonable growth expectations (based in part on the diagnostic SEO score we give your site once we have examined it). It has often been mentioned to us that we may be giving away too much information free of charge. But we like doing it, and we know from experience get better quality business and SEO clients in this way. After all, our acquaintance with you starts with your website, which is not only your online face but, chances are, also your chief selling machine. So we begin by taking a careful look at it and at those of other companies in your industry segment.
Tip 4: You may not be an SEO expert yourself, but you can always ask several questions that should raise a red flag in case you are dealing with either an incompetent or an ethically challenged (“black hat”) SEO practitioner.
The questions you ask of your SEO contact may include the following.
How many search engines will you submit my site to? If the answer is in the hundreds or thousands or even dozens, you can move on to your next candidate. The correct answer is that there are at most 4-5 global search engines worth worrying about, and while sites can be submitted to them, such submission is not generally important. Submitting your site to thousands of search engines is one of the foulest scams in the SEO/SEM business.
What is the best way to hide text on a page for keyword stuffing purposes? This should never be done and is extremely dangerous to your site’s SEO standing. “Black-hat” SEOs often stuff keywords into hidden or tiny text in order to make them visible to the search engines but not to people. They do so in an effort to produce higher ranking results faster. The problem is that search engines are likely to penalize your site for trying deliberately to mislead them. Google may even from your site from its index permanently for doing that.
Which of your techniques guarantee fast search ranking improvements? While SEO streamlining and best practices can guarantee ranking improvement, there are no “guaranteed” individual SEO techniques. Only correct SEO strategy brings extensive lasting results.
Do you own sites where you can place hundreds of links to my site in order to boost its Google page rank? If the answer is yes, that’s a sure sign your would-be SEO owns link farms. Stay away from him or her, lest the search engines penalize your site by association.
What search engines do you have personal relations with? Can you get those search engines to tweak the ranking of your site for certain keywords, as a special favor? If the answer to the latter question is yes, it’s a common lie in SEO scams. You can hang up right away.
Tip 5: Make absolutely certain your SEO contact is “white hat.” Understand that what you need is pure “white hat SEO” and not any other variety.
The precise nature of SEO sometimes remains fuzzy, even mysterious to outsiders. There are many competent SEO and SEM shops out there that provide valuable help, but many of them are hard for the non-professional to distinguish from a vast number of snake oil peddlers who pass themselves off as SEO gurus. Beware of scams, they are many. Beware of “black hat,” “gray hat” and “blue hat” SEOs (who never identify themselves as such to their clients, but who typically “guarantee” “immediate results,” “ranking first on Google within two weeks,” and so on). Such types can extinguish your entire website presence quickly. Rogue SEOs are essentially hackers whose specialty is misleading the search engines. For that reason, the immediate impact of their techniques can be quickly noticeable, but always fleeting. The search engines become more intelligent day by day; they quickly learn to expose such techniques and often have entire sites dropped from the index indefinitely. The aftermath may take years to correct. Don’t mess with Google!
Make sure you firmly understand the difference between “white hat,” fully sound and ethical SEO on the one hand and, on the other, the various other shades. It is not merely a question of using particular kinds of techniques. Black hat SEOs use dirty tricks to show you some quick results, get paid and leave before the search have a chance to detect the tricks, remove their effect, and ban or otherwise penalize your site. Once banned, you generally stay banned. White hat SEO has your site’s long-term benefits and interests in mind and at heart.
Search Benefit is strictly a white hat consultancy focused on reliable, permanent, verifiable and quantifiable benefits of search. We work with the search engines rather than trying to fool them. We believe that a most fundamental part of SEO strategy is best captured by the opening principle of the Hippocratic Oath (doctors must take it before receiving the right to practice medicine): noli nocere (Lat.), “Do not harm!” For what is SEO if not medicine to your search traffic?
Tip 6. SEO works. It is true, proven, and not some kind of voodoo. What you need is the right kind of SEO Contact – and you may have found that already!
If you are in doubt, need free advice, or need your site optimized, please use any of the above contact methods to reach us. Consider Search Benefit your online business doctor. Get in touch now!
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