Online, content is king, so get content, everyone knows that now. But it's not just about professionally written "high quality content" any more. The Web content arena has become fiercely competitive. "High quality content" is necessary, but not enough. There is too much of it already out there. What you need is a winning content strategy and content that arises from research and fills information holes, content that is used by many, goes viral, meanwhile boosting the sales of your product or service.