Search Benefit’s Leader: Dr. Philip Nikolayev

Dr. Philip NikolayevSearch Benefit's founder and leader, Philip Nikolayev, is an digital marketing strategist, SEO, and Web content architect. He holds three degrees: a BA (magna cum laude) and an MA, both from Harvard University, and a PhD in Editing from Boston University's Editorial Institute.

Dr. Nikolayev is a polymath. A well-known literary author and editor, he also has an extensive background in technical disciplines such as mathematics, logic, Web programming, and linguistics. He is fluent in several languages.

His professional interests include prime content marketing, viral content, SEO, Google Ads and other PPC, opt-in email marketing, conversion rate optimization (CRO), and advanced design and website optimizations.

He was an award-winning undergraduate-level instructor at Harvard in 1995-2000. An internationally known writer and marketing guru, Dr. Nikolayev started programming in 1998 and has worked in the World Wide Web industry since the year 2000 in the varied capacities of software engineer, project manager, marketer, SEO, and pay-per-click optimizer.

Many readers will be familiar with his informative articles (many appearing under the moniker PhilipSEO) on various topics in content marketing, search engine mark and advanced Google Ads management, which can be found on SEOchat, the world's top SEO forum, and on numerous other industry forums.

Since 2009, he is the leader of Search Benefit, a Boston based digital marketing and conversion optimization firm.

Prior to that that, that he was VP of Marketing at SMTP.com, a global leader in email marketing solutions.

Before that, in 2000-2005, he worked as a software engineer and knowledge management specialist at Kanda Software, where he participated in the corporate taxonomy training of large corporations, including Deloite Touche and Dun & Bradstreet (D&B).

He was also an instructor at Boston University in 2005-7.

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Each market leaves a search footprint that speaks volumes. We analyze this data to build a viable marketing strategy. Segmenting, measuring, testing and optimizing all elements of online marketing, we edge you conversion rate progressively higher.

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We are experts at designing, creating and marketing highly optimized websites. Implementing Content Marketing, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and other advanced marketing methods, we prime your site for sales.

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Our Pay-Per-Click campaigns distinguish your offering from its competition. Through data analysis, testing, methodical granularity, and killer ads and landing pages, we achieve high quality scores and conversion rates, lowering the cost per conversion.

 

Comments

Dr. Marshall Poe Dr. Marshall Poe
Editorial Analyst,
The Atlantic Monthly Magazine

I supervised Dr. Nikolayev when he served as a teaching fellow at Harvard University, where he taught history, literature, and writing. He is a very gifted teacher and writer. He was always extraordinarily well prepared for class, had a clear and direct presentation style, and got along well with the students (they loved him, in fact). I should note that Dr. Nikolayev won several teaching awards while at Harvard. I would work again with Dr. Nikolayev without reservation or hesitation. He receives my highest recommendation.

Gene Gorokhovsky Gene Gorokhovsky
Senior Software Architect,
Kanda Software

I worked with Philip at Kanda Software, a software consulting company and knew him as a brilliant colleague. He has a knack for quickly getting to the gist of the most unfamiliar and difficult topics. He is both technical and literary. At the time we worked together his primary responsibility was producing and reviewing majority of the company’s customer-bound communication materials. He brilliantly wrote numerous documents, from in-depth marketing white-papers to technical specs to new product proposals. His style was fluent and persuasive, with a sharp quality seldom found in the dry world of business papers. The company got several significant contracts on the strength of proposals that Philip authored. His talent for language and brilliant analysis that he brings to the team would make him an invaluable resource for any employer or business partner.

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