Digital Marketing Methodology

What We Do, How We Do It

The single largest problem with the vast majority of digital marketing efforts is that they are not integrated enough, lack a firm foundation, are under-optimized. At Search Benefit, we believe in a seamless integration and data-driven optimization of all internet marketing activities.

We begin with a careful information gathering, and requirements and goals analysis.

We then analyze your online market and your online competition.

(A technical note. Access to vast quantities of logged search engine and metacrawler data in private and public repositories, combined with our proprietary algorithms of linguistic and statistical analysis, in-house data mining tools, and extensive experience in all the relevant fields, enables us to perform advanced search market and competition analysis. With the help of search intelligence software, we monitor paid and organic keyword traffic online and track thousands of search rankings to analyze market demand as it expresses itself through search. We also examine your competitors' search marketing practices to your advantage.)

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On completing these analyses, we will chart a multi-prong, multi-channel strategy and draw up a coordinated plan of action. In particular, we will determine which digital marketing channels are best suited to the nature of your enterprise, defining the right message and call to action for each market segment.

We provide, not mere "quality copyrighting," but strategically edited, persuasive, prime content filled with information that your market is crying out for. The point is to make the content go viral, bringing targeted exposure to your brand as well as attracting natural, "organic" links to your website from your industry and your market.

We will SEO — that is, optimize for search — both your site as a whole and every piece of content that we create.

Deploying these content assets on your own pages and on other websites, in newsletters, press releases, opt-in email, in social media, we will set up and optimize online sales funnels that work best for your business model and market situation.

We will monitor the performance of every element of the marketing mix, optimizing it for maximum total conversion volume.

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Market, Strategy, Optimization

Each market leaves a search footprint that speaks volumes. We analyze this data to build a viable marketing strategy. Segmenting, measuring, testing and optimizing all elements of online marketing, we edge you conversion rate progressively higher.

Website, Content, Marketing

We are experts at designing, creating and marketing highly optimized websites. Implementing Content Marketing, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and other advanced marketing methods, we prime your site for sales.

Advertising, AdWords, Pay Per Click

Our Pay-Per-Click campaigns distinguish your offering from its competition. Through data analysis, testing, methodical granularity, and killer ads and landing pages, we achieve high quality scores and conversion rates, lowering the cost per conversion.

 

Comments

Misha Kapushesky Misha Kapushesky
CEO,
Genestack Ltd

Search Benefit created an optimized, search-friendly design for Genestack. We had special requirements, including pixel-perfect design implementation and fast page load speed (which is necessary for the best user experience and for SEO). Search Benefit coded the site exactly as required, following our spec to a T, and made our webpages lightning fast. We were delighted with Search Benefit’s work!

Roland Pap Roland Pap
President,
SEOcertification.org

SEOcertification.org is very glad to partner with Search Benefit in the development of our SEO training courses, curricula, and textbooks, as well as of our business strategies. We provide advanced instruction for and certification of search engine optimization professionals and trainers across the globe. In terms of both hands-on knowhow and methodological expertise, Search Benefit is among the authorities that set the standard of excellence for the SEO industry.

Andrey Tsukanov Andrey Tsukanov
SEO/SEM Strategist,
Lumentus

Philip is a very detail oriented SEO and marketing strategist. He is the solid SEO professional and contributed much free help on the SEOchat Forum. His expert recommendations and contributions were always very useful and helped effective. He helped many SEO specialists and webmasters to improve their websites’ visibility in the Google and Bing search engines as well as to improve their general marketing campaigns.

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